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Loyalty Rewards Support Rootead

Give back with every sip!

When you sign up for Water Street’s Loyalty Rewards, you earn three reward points for every dollar you spend at any of our café locations. These points can be redeemed for discounts, OR you can choose to donate a portion directly to our Featured Non-Profit. From October through December 2022, our Featured Non-Profit is Rootead.

Founded in 2014, Rooted provides spaces where people can reduce stress and metabolize trauma through movement and healing arts, and they strive to combat the high mortality rate for black infants. Rootead centers the lived experiences of BIPOC by providing connection and support through birth justice, youth empowerment, and community healing.

Rootead Birth Justice Care
Juneteenth Dancer

Part of their mission is to reclaim the village, and that begins with birth justice. Rootead provides resources and supportive services during pregnancy and throughout the first year postpartum. Their goal is to reduce the barriers and risk factors many face while seeking healthcare and support during pregnancy, birth, and postpartum.

Rootead has served over one hundred families through their doula collective, and have touched hundreds of lives through community drum and dance events, yoga classes, Rootead Youth Drum & Dance Ensemble performances, and workshops. Follow Rootead on Facebook and Instagram to learn more about upcoming events. Or visit them on their website at

Water Street is proud to support Rootead and we hope that you can help us in this effort.

Supporting non-profits throughout Kalamazoo county

Water Street’s Loyalty Rewards Program began in 2018 and features a new non-profit each quarter. With the help of our customers, we've been able to give a total of $12,494 to non-profit organizations to help support the important work they do in our community.

Check out our Giving page to learn how your organization can apply to be considered as our next Loyalty Rewards Featured Non-Profit.

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