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Reigniting Willard's Old Flame

Reigniting Willard's Old Flame

Willard’s Old Flame was first roasted in 2007 to honor our craft and the history of our roasting facility located on Willard Street in Kalamazoo, MI. Turning this building, once home to Verdon Cigar Factory and Bowers Lighter Co, into our roasting house only helped reignite the flame that has been a part of this building since 1890.

Bowers Lighter Company

This rendition of Willard’s Old Flame is reminiscent of summer nights around a campfire. This seasonal blend is smooth and sweet with notes of chocolate, marshmallow, and graham followed with just a hint of smokiness. It honors the history of our craft and embodies our passion for bringing hand-crafted coffees to our community.


NO. 10 lighter cera 1960's, or Bower's Storm Master. Photo courtesy of WMU Archives and Regional History Collections

WW2 Bowers Storm-Master SPORT TORCH Tube SERVICE Lighter 1930's- 40's

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