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Rekindling Willard's Old Flame

Rekindling Willard's Old Flame

We have rekindled Willard’s Old Flame with a refreshed rendition of this popular spring and summer blend. Once earthy with a heavier profile, the new blend yields a very light, balanced and bright coffee. Beans from Uganda, Kenya and Ethiopia lend an earthy and fruity aroma, paired with complex flavors of melon, wine and graham cracker.

Willard’s Old Flame was first roasted in 2007 to honor our craft and the rich history of our roasting facility located on Willard Street in Kalamazoo, MI. Roasting the coffee helped to reignite the flame that had been part of the building since 1890. Built as a machine shop, it housed the Verdon Cigar Factory from 1900-08, then Bowers Lighter Co. until the mid-70's.

We’re proud to pay homage to this history and keep Willard’s flame burning bright!

WW2 Trench Lighter Bowers Sport Torch WW1 Trench Lighter Bowers NO.10 Lighter
WW2 Trench Lighter WW2 Bowers Storm-Master SPORT TORCH Tube SERVICE Lighter 1930’s-40’s WW1 Trench Lighter NO.10 lighter circa 1960’s, or Bower’s Storm Master. Photo courtesy of WMU Archives and Regional History Collections

Bowers Machine Co Building Circa 1980-1990

The Bowers Machine Company building circa 1980-90’s. Current location of Water Street Coffee’s roasting facility.

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