Case Study: Grey Ghost Detroit
Name of Business
Grey Ghost Detroit
Type of Business
About Grey Ghost Detroit
Grey Ghost Detroit is a new age steakhouse serving dinner and Sunday brunch with intimate seating for 80 people. Located in Midtown Detroit, the self-described meat-centric restaurant serves innovative farm to table food. This neighborhood eatery has an expansive reclaimed wood bar, a lovely green patio and an undeniably strong cocktail game.
A shared love of fresh, quality ingredients with a focus on local sourcing is what started the Grey Ghost Detroit and Water Street partnership. Both believe that “farm to table is just the way you’re suppose to cook” and that kind of care translates to the coffee served as well. So before opening their doors in July 2016 Grey Ghost Detroit connected with Water Street to partner for their coffee needs.
- Coffee Tastings
‘Why Water Street?’ In Their Words
“We had water main issues and without prompting, we had several emails saying here’s how we can help’, ‘here’s what you need to do’, ‘be careful of this’, That’s the kind of company I like to work with.”
Attention to Detail
“Around holidays we get reminder emails such as, ‘Do you need anything before Easter?’ Since we all have a bunch of responsibilities in regards to the restaurant, it’s a great reminder that I need to make sure my coffee game is on point during the upcoming holiday rush.”
“If anything ever happens that we need help problem solving or if we need quick turnaround on an unexpected order [our sales rep] is all over it. And when we send our orders over, we always get a prompt response with a ‘thank you’. That level of customer service is rare. I appreciate that and wouldn’t work with anyone else.”
“Water Street has been a welcomed addition to the Grey Ghost Detroit family. From our very first coffee tasting, it was apparent that Water Street coffee was a premium Michigan coffee product with bold flavors and unique offerings. Since bringing Water Street onboard they have provided top-notch customer service and have consistently delivered our product in a timely manner. We continue to be impressed with the company as a whole and have recently brought them on for our next venture. We look forward to continuing to work with Water Street into the future!”