We’re Accepting Applications for Featured Charities

We’ve enlisted the help of our loyal customers to help support local charities, providing non-profits with an outlet to raise money and spread awareness for their cause. With every dollar a Water Street Loyalty Reward member spends, they earn points that they can redeem for discounts or donate directly to our featured non-profit.

The program was introduced in 2018 and with the help of our customers we raised $1,196 for Bronson Children’s Hospital. To give a variety of non-profits the opportunity to participate, we’ll be featuring a new charity each quarter, for a total of four each year. The current featured charity for the first quarter of 2019 is Can-Do Kitchen, a local food business incubator who helps food entrepreneurs through the struggles of starting a new business.

“Our Loyalty Rewards is more than just a discount program. It’s an opportunity for us to partner with our loyal customers to give back to our community,” says owner Mark Smutek.

Water Street still has three featured spots to fill for 2019 and is currently accepting applications from non-profit organizations located in Kalamazoo County, Michigan. Applications will be evaluated on overall impact within the community. The program is not open to organizations who have exclusive membership, including athletic teams, religious institutions and political parties. To be considered, an official representative of your organization must complete the application on our Giving page by no later than February 28, 2019.